LITTLE VILLAGE – A Little Village store promotes Made in Mexico products and designs to help local and traditional brands stay connected to their roots.
Founder Miguel Cervantes said he launched Comercio Popular as a pop-up in 2018 to “display Mexican products and everyday design objects”. It offers clothing, accessories and other products from Mexican artists and designers.
Cervantes, who was born in Guerrero, Mexico, before his family moved to Pilsen, said he was inspired by the designs and art he would see while visiting his family in Mexico City. He started connecting with Mexican brands and designers who incorporated traditional styles into contemporary designs, he said.
The pandemic temporarily derailed initial plans by Cervantes and his team to open retail space, but they opened their Little Village spot at 2901 W. Cermak Road in September.
It made sense to open on the southwest side to promote the region’s creations and projects, Cervantes said. Growing up in Pilsen, a space like Comercio was not common or something he could have even imagined having at the time, he said.
“For that reason, being on the southwest side is very important to us,” he said. “We wanted to increase creativity by exhibiting, by hosting more art events, by showcasing more stories and narratives like other creatives and in the area.”
In addition to having a selection of products always available, Cervantes likes to organize events with brands and he frequently travels to Mexico to find new designers for collaborations, he said.
“We aim to be more of a cultural center and to raise awareness in society both for Mexican design, but also for the community where we reside and the creative people around us,” he said.
In the past, Comercio has partnered with local coffee brand Bueno Days and hosted Mexican wine and mezcal tastings. He also shares space with Flores Campo Santos, a florist run by Lucy Angel.
The Comercio Popular is only open on weekends, but Cervantes said he hopes to extend its opening hours.
Some of Comercio’s upcoming events:
- Pride Day Event, June 11: An opening reception for Joel Hernandez, a queer Mexican-American artist based in San Francisco and raised in Indiana. It will include a DJ set and refreshments.
- Wellness Weekend, June 25-26: A pop-up for the Latinx brand SBJ ESNTLS promoting self-care with a panel from the company’s leader and a self-care workshop.
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